![]() Live events are the biggest money-maker in the music industry right now, and making it easier for fans to buy tickets for shows is advantageous for everyone who wants a slice of that pie. ![]() ![]() The company’s deal with rival ticketing company Ticketmaster last year read comparably - concert listings appearing under video descriptions with direct links to Ticketmaster’s purchasing pages - and the addition of Eventbrite likely heralds more ventures into the concert space in the near future. A YouTube spokesperson said the integration applies to “thousands of artists” who participate in the official channels feature, but declined to comment on the terms of the deal or proceeds that YouTube will receive from Eventbrite sales. The feature, available on both desktop and mobile, will surface shows at venues and festivals that are geographically closest to the user. In a blog post, YouTube said that fans who watch videos from YouTube Official Artist Channels will now see Eventbrite ticket listings for performances across the country below the videos, which will lead them to the purchasing page on Eventbrite with one click. On Thursday, the service debuted an integration with ticketing company Eventbrite that encourages YouTube users to buy concert tickets directly from music video pages - which, combined with a similar deal it forged with Ticketmaster in November 2017, means the streaming service now has partnerships covering 70 percent of the U.S. Mega-media platform YouTube is no longer content being just a place for music fans to watch and listen.
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